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Marketing/Strategic Planning

Featured Titles

Available in September
Cover: Marketing Your Clinical Practice: Ethically, Effectively, Economically

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition
Neil Baum, Gretchen Henkel
ISBN: 9780763769833


Best-Selling

Cover: Essentials of Health Care Marketing

Essentials of Health Care Marketing, Second Edition
Eric N. Berkowitz
ISBN: 9780763783501

Cover: Health Care Market Strategy: From Planning to Action

Health Care Market Strategy: From Planning to Action, Third Edition
Steven G. Hillestad, Eric N. Berkowitz
ISBN: 9780763747992

Recently Published

Cover: Health Care Marketing: Tools and Techniques

Health Care Marketing: Tools and Techniques, Third Edition
John L. Fortenberry Jr.
ISBN: 9780763763275

Cover: Managing Health Care Business Strategy

Managing Health Care Business Strategy
George B. Moseley III
ISBN: 9780763734169

Textbooks in Marketing & Strategic Planning

Click to sort by: Author   © Year

Branding Health Services: Defining Yourself in the Marketplace
Bashe / 9780834211759 / © 2000

Cases in Health Care Marketing
Fortenberry Jr. / 9780763764487 / © 2011

Connecting with the New Healthcare Consumer: Defining Your Strategy
Nash / 9780834220041 / © 2001

Essentials of Health Care Marketing, Second Edition
Berkowitz / 9780763783501 / © 2006

Health Care Market Strategy: From Planning to Action, Third Edition
Hillestad / 9780763747992 / © 2004

Health Care Marketing: Tools and Techniques, Third Edition
Fortenberry Jr. / 9780763763275 / © 2010

Health Care Providers' Government Relations Handbook: Shaping Policy to Win
Nathanson / 9780763731915 / © 2005

Hospitals: What They Are and How They Work, Third Edition
Griffin / 9780763727581 / © 2006

Managerial Epidemiology: Practice, Methods and Concepts
Dever / 9780763731656 / © 2006

Managing Health Care Business Strategy
Moseley III / 9780763734169 / © 2009

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Third Edition
Baum / 9780763733346 / © 2004

Slee's Health Care Terms, Fifth Edition
Slee / 9780763746155 / © 2008

The Physician Manager's Handbook: Essential Business Skills for Succeeding in Health Care, Second Edition
Solomon / 9780763746032 / © 2008

  
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