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Connecting with the New Healthcare Consumer: Defining Your Strategy
David B. Nash, MD, MBA, Mary Pat Manfredi, Barbara Bozarth, Susan Howell
ISBN-13: 9780834220041
ISBN-10: 0834220040
$126.95 (Sugg. US List)
Hardcover
544 Pages
© 2001
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Connecting with the New Healthcare Consumer: Defining Your Strategy explores the impact of consumerism on all segments of the healthcare industry. It serves as a comprehensive guide offering sound advice to help healthcare decision-makers respond to the growing consumer movement, as they develop and implement business plans, strategies, and investment decisions. Connecting with the New Healthcare Consumer details the ways in which healthcare consumers have changed, and the text assists readers in connecting with their customers. Written by a diverse and experienced group of healthcare leaders, this text addresses the multi-level effects of the new, empowered healthcare consumer, and is unique in its coverage of the shifting healthcare marketplace.
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