In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master:

• The best approaches for your nonprofit
• Techniques proven to boost response
• Tips for making the most from your budget
• Tactics for smooth production, printing and mailing
• How to analyze results and use testing to strengthen results
• The right role for the Internet in your fundraising media mix
• What direct mail and marketing can and can't accomplish