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e-Healthcare: Harness the Power of Internet e-Commerce & e-Care
Douglas Goldstein
ISBN-13: 9780834213654
ISBN-10: 0834213656
$158.95 (Sugg. US List)
Paperback
491 Pages
© 2000
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e-Healthcare sets the standard for the emerging consumer focused health care delivery paradigm. It blends the latest in consumer-focused strategy with practical how-to tips for using the wealth of available health information. Based on the premise that the Internet is a great tool for energizing, communicating, and supporting customers in obtaining appropriate self care and accessing health care services, the book walks you through the strategy, tactics and systems necessary to meet the needs of today's and tomorrow's health care consumer and patient. Also available on CD-ROM. ehealthcare, ehealth, internet, marketing, health care, e health,
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