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The Effective Advancement Professional: Management Principles and Practices
Duane Day
ISBN-13: 9780834210400 ISBN-10: 0834210401 $109.95 (Sugg. US List) Hardcover 289 Pages © 1998
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Skill in the practice of raising funds, doing proposal research, or public relations is essential for advancement professionals, but it doesn't equate to effective management. Effective management in advancement today requires the understanding and application of a wide variety of complex functions, including selection, motivation, evaluation, planning, and budgeting, to name just a few. This practical book focuses on such management issues from the unique perspective of an advancement professional. Also included are case studies, forms, checklists, and guidelines.
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