JACM on Marketing Ambulatory Care
Seth B. Goldsmith, ScD, JD
ISBN-13: 9780834206717 ISBN-10: 0834206714 $127.95 (Sugg. US List) Paperback 272 Pages © 1995
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This invaluable collection of articles on marketing ambulatory care covers marketing perspectives, consumer demographics, attitudes and behavior, and methodology. An excellent resource for ambulatory care professionals, marketing professionals, and students. This book is attractively priced in soft cover.
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