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JACM on Marketing Ambulatory Care
Seth B. Goldsmith, ScD, JD

ISBN-13: 9780834206717
ISBN-10: 0834206714
$127.95 (Sugg. US List)
Paperback
272 Pages
© 1995

This invaluable collection of articles on marketing ambulatory care covers marketing perspectives, consumer demographics, attitudes and behavior, and methodology. An excellent resource for ambulatory care professionals, marketing professionals, and students. This book is attractively priced in soft cover.
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 Principles of Health Care Management: Foundations for a Changing Health Care System
 Principles of Health Care Management: Compliance, Consumerism and Accountability in the 21st Century
 JACM on Hospital-Based Ambulatory Care
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