Whether you’re a student of animation, new media or film, or a working professional, this book will teach you from beginning to end how to create an independent animated film for festival submission, prepare an animatic for tv commercials, and create animated shorts for the web, corporate presentations, lectures, classrooms, digital kiosks, digital bus panels, and even mobile devices. Using industry standards and professional tips and tricks, you’ll be guided step-by-step through the production process. From concept, and writing, to animatic preparation, character and background design, and animation and export, you’ll learn the most efficient methods for preparing your film’s assets for delivery to the web or DVD. Video tutorials and sample Flash files are included on the accompanying DVD so you can learn at your own pace and apply everything you’ve learned to turn your idea into a reality.