The New World of Health Promotion: New Program Development, Implementation, and Evaluation uses the concepts of epidemiology and collaboration to define the real causes of chromic diseases. The book provides practitioners and students with a methodology to develop cost-effective programs to better inform the population of how to prevent these diseases and their expensive complications. Health care workers and health educators will find that this essential text provides them with the necessary skills to develop, implement, and evaluate health promotion programs. 

Click here to read the Foreward by Georges C. Benjamin, MD, FACP, FACEP (E), Executive Director, American Public Health Association

Preview Ch. 7 - Health Promotion in People with Disabilities

Preview Ch. 9 - Health Equity: A Prevention Framework for Reducing Health and Safety Disparities 

Preview Ch. 10 - The Truth Campaign: Using Countermarketing to Reduce Youth Smoking