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Developing Major Gifts: Turning Small Donors into Big Contributors
Laura Fredricks, JD

ISBN-13: 9780763742430
ISBN-10: 0763742430
$75.95 (Sugg. US List)
Paperback
241 Pages
© 2001

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Need to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real examples, and recaps at the end of each chapter makes this an easy way to learn what it takes to get these types of gifts, again and again. Rely on Developing Major Gifts to provide:

  • Strategies for turning $1000 gifts into larger gifts
  • Today's most successful ways to cultivate any type of prospect
  • Insight on judging the prospect's readiness to give and how to make the ask
  • Innovative ways to thank your donors and to keep them involved
  • Tracking techniques that ensure you work with all your prospects--not just the easy ones
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