Essentials of Health Behavior: Social and Behavioral Theory in Public Health Mark Edberg, PhD, Associate Professor, School of Public Health and Health Services-George Washington University ISBN-13: 9780763737962 ISBN-10: 0763737968 $63.95 (Sugg. US List) Paperback 200 Pages © 2007

Health promotion, education, and prevention programs ultimately focus on changing health behavior. Essentials of Health Behavior provides the groundwork for understanding, assessing, and effectively applying theories of human behavior within the practice of public health. In clear and accessible language, it provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. Filled with real life examples and profiles, the text explores some of the ways in which these theories and approaches are used in applied health promotion efforts.

This book will:

• Introduce students to the relationship between behavior and a selection of major health issues
• Provide an introductory background to the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts
• Explore some of the ways in which these theories and approaches are used in applied health promotion efforts

Essentials of Health Behavior is just one of many offerings in Jones and Bartlett Publisher's Essential Public Health Series.