Marketing Your Clinical Practice: Ethically, Effectively, Economically, Third Edition Neil Baum, MD, Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University, Gretchen Henkel ISBN-13: 9780763733346 ISBN-10: 0763733342 $108.95 (Sugg. US List) Hardcover 481 Pages © 2004

If you find you are suffering from burn out and/or are not enjoying the practice of medicine as much as in the past, if you have a contracting population base, if you are receiving fewer referrals from other colleagues this year than you were two years ago, or if managed care has moved your existing patients to another health care provider, then this book is for you. Marketing Your Clinical Practice, Third Edition can help you sculpt the kind of practice you want, target a desirable patient population, and get more of a handle on your business. This book will provide you with hundreds of marketing ideas that can be inexpensively implemented and that you can start using immediately. And when you do, you will find that you have happier patients, a more enthusiastic staff, and greater personal satisfaction.

This book is full of simple techniques that have been tested and that work. It discusses each of the five components of a successful practice and provides examples from an existing private practice on how to attract new patients, how to develop the loyalty and bonding of patients already in your practice, and how to keep staff members motivated, organized, and dedicated to caring for your patients. Put simply, after reading this guide, you will have all of the tools and resources necessary to effectively, ethically, and economically market your practice.

Praise for the book:

The content enclosed is priceless. The authors have helped physicians who are trying to build a successful practice to avoid the pitfalls of their predecessors. The user-friendly style makes creating a dynamic practice more fun than challenging. Clearly the authors know what they're talking about. They've collected innovative ideas from all corners of the practice world and allow the reader to use what makes sense. The book is far more useful than a consultant. By offering an extensive menu of options, Dr. Baum whets your appetite to consume the delicious innovations and creative ideas.

This book is must-reading for managing partners of practices, business managers, or any physician looking to make his/her medical career more fulfilling. It's not just about money- it's about creating a professional life that is rewarding and stimulating.

-- Frank W. Ling, M.D.
UT Medical Group Professor and Chair
Dept. of Obstetrics and Gynecology
Univ. TN Health Science Center
Memphis, TN