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Connecting with the New Healthcare Consumer: Defining Your Strategy
David B. Nash, MD, MBA, Mary Pat Manfredi, Barbara Bozarth, Susan Howell
ISBN-13: 9780834220041
ISBN-10: 0834220040
$126.95 (Sugg. US List)
Hardcover
544 Pages
© 2001
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Chapter 1: Listening to the Consumer: A Historical Review
Chapter 2: The Public View of Healthcare
Chapter 3: The Self-Care Trend and the New Healthcare Marketplace
Chapter 4: Medical and Health Reporting in the News Media
Chapter 5: The Online Community as a Healthcare Resource
Chapter 6: Relationship-Based Care: Strengthening the Patient-Physician Relationship
Chapter 7: Dynamic of the Patient-Provider Relationship
Chapter 8: Improving Consumer Health through Disease Management
Chapter 9: The Drug Benefit:Design and Management
Chapter 10: The Role of Self-Care and Nonprescription Drug Therapy in Managing Illness:The Rx-to-OTC Switch Movement
Chapter 11: Empowering Consumers to Make Informed Choices
Chapter 12: The Ascendancy of the Employer as Consumer Advocate in Healthcare
Chapter 13: Employer Groups (Purchasers) and New Healthcare Consumer
Chapter 14: Government Connection to the New Healthcare Consumer
Chapter 15: Health System Initiatives
Chapter 16: The Healthwise Communites Project
Chapter 17: Nursing: Linking Today's Consumer to a Changing System
Chapter 18: The Elderly as New Consumer of Healthcare
Chapter 19: Women's Health: Women as the (Not-so-New) Healthcare Consumer
Chapter 20: Consumer Advocacy and Mental Health
Chapter 21: Examing Alternative Medicine
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