PART I-Background
Chapter 1 - Cardiovascular Paradigm Shift : Defining Paradigm, Macro & Microperspective, Future Success, The 4 P's
Chapter 2 - History of Cardiovascular Delivery : Yesterday's Delivery System, Today and Beyond
Chapter 3 - Current Cardiovascular Delivery Systems : Historical Overview, No Need to Fear the Future

Part II - Assessment
Chapter 4 - Positioning for Ongoing Health Care Reform : Accountability, Revenue Distribution, Positioning for Health Care Reform: A Checklist
Chapter 5 - Understanding Your Cardiovascular Market : Market Assessment Components, Determining Market Potential, Anticipating Environmental Changes and the Impact of Health Care Reform, Understanding and Responding to Market Needs
Chapter 6 - Understanding the Physician/Hospital Political Interface : Historical Review, Physician/Hospital Interaction, Preventive Cardiology Requires Proactive Marketing, Medical Politics and Marketing, The Physician Relations Plan, Today's Expanded Role, The Future Physician/Hospital Interface
Chapter 7 - Third Party, Self-Insured, and Government Reimbursement : Universal Coverage, Historical Overview, Transcending the Cardiovascular Transformation: Action List

PART III-PLANNING
Chapter 8 - Physicians' and Facilities' Capabilities: A Step Toward Success
Chapter 9 - Feasibility Models : Initiating the Feasibility Process, Decision Making, Identifying a Leader, A Typical Scenario, Feasibility First
Chapter 10 - A Long-Term Strategic Business Plan : Marketing Considerations, Other Considerations, A Step Ahead

PART IV-EXECUTE
Chapter 11 - Management and Governance Structure : Definition of Management, Management and Governance Structure, Group Sizes, Customization
Chapter 12 - Cardiovascular Marketing Objectives : Creating Awareness, Positioning, Developing Strategic Alliances, Prerequisites to Establishing Marketing Objectives, Marketing: A Driving Force, The Marketing Mandate
Chapter 13 - The Marketing Plan : A Supportive Attitude, Developing Strategies, Marketing Projects, Cost Analysis, Implementation Timeline, The Marketing Necessity
Chapter 14 - The Operational Plan : A Supportive Attitude, Developing Strategies, Marketing Projects, Cost Analysis, Implementation Timeline, The Marketing Necessity
Chapter 15 - Long-Term Capital Requirements : Capital Planning for Cardiology Practices, Capital Planning for Hospitals, Capital Planning for Freestanding Heart Centers, Points to Remember

PART V-FORECAST
Chapter 16 - The Mega Cardiovascular Delivery System of Tomorrow : Historical Transformations, Cardiology Group Configuration, Cardiovascular Program Transformation, Marketplace, Paracardiological Support, Tomorrow