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Essentials of Health Care Marketing, Second Edition
Eric N. Berkowitz, PhD, Professor of Marketing, Isenburg School of Management, University of Massachusetts, Amherst, Massachusetts
ISBN-13: 9780763783501
ISBN-10: 0763783501
$89.95 (Sugg. US List)
Paperback
416 Pages
© 2006
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Essentials of Health Care Marketing, Second Edition is ideal for all Health Care Marketing or Principles of Health Care Marketing courses, taught within Business Schools, Health Administration Departments, Schools of Public Health, and at all four year institutions.
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