"All doctors continue to face challenges in today's changing market with little to no business education in medical school and beyond. Dr. Baum's Marketing Your Clinical Practice is a must read for any physician whose goal is to outrun the competition while providing exeptional customer service and patient care.  The book will take you from your reception area to your website to a full fledged marketing blitz with a very easy to read style and many practical examples.  I continue to reference his book on a regular basis in any effort to adopt continuous process improvement in our practice and constantly am finding little pearls of wisdom on the second and third looks.  Implementation of even a few techniques offered in the book will no doubt result in instant success for most clinicians. A must read for all residents and physicians looking to succeed!"

~ Neeraj Kohli, MD, MBA
Chief, Division of Urogynecology, Brigham and Women's Hospital
Assistant Professor, Harvard Medical School