John L. Fortenberry Jr., MBA, PhD

John L. Fortenberry, Jr. serves as Health Administration Department Chair, MHA Program Director, James K. Elrod Professor of Health Administration, and Professor of Marketing in the College of Business at Louisiana State University in Shreveport where he teaches a variety of courses in both health administration and marketing. He received a BBA in Marketing from the University of Mississippi; an MBA from Mississippi College; a PhD in Public Administration and Public Policy, with concentrations in health administration, human resource management, and organization theory, from Auburn University; and a PhD in Business Administration, with a major in Marketing, from the University of Manchester in the United Kingdom.

Dr. Fortenberry’s academic research interests are centered on marketing, notably including the components of advertising, consumer behavior, and strategy. His specific sector interests include health, retail, and transportation industries. Health Care Marketing: Tools and Techniques represents his fourth book and his first published by Jones and Bartlett.