Organized step-by-step from the pre-planning all the way through the final celebration and wrap-up.

Guides the reader through the campaign

Includes a CD-ROM loaded with downloadable material 

Includes tables, charts, checklists, readiness tests, examples and other useful tools of the trade

Discusses the recent changes in communications and meeting formats including a full discussion of how and when to use conference-calling, e-mail and other new technologies

Provides a rich understanding of this method of fundraising and enables the reader to apply the strategies to other aspects of fundraising

Organizes assorted challenges that come up in a campaign by topic—donor problems, project problems, staffing problems, goal problems etc.

Tells stories from the field from small, medium and large organizations about challenges, successes and everyday situations