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Social Marketing for Public Health: Global Trends and Success Stories
Hong Cheng, PhD, Associate Professor of Advertising, E. W. Scripps School of Journalism Ohio University, Philip Kotler, PhD, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Nancy Lee, MBA, President, Social Marketing Services, Inc, Mercer Island, Washington
ISBN-13: 9780763757977
ISBN-10: 0763757977
$72.95 (Sugg. US List)
Paperback
350 Pages
© 2011
Will Publish: 11/30/2009
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