Chapter  1  Social Marketing for Public Health: An Introduction
Chapter  2  Reducing Tobacco Use in the United States: A Public Health Success Story... So Far
Chapter  3  Saskatchewan In Motion: A Community-Based, Province-Wide Social Marketing Initiative in Canada to Promote Physical Activity
Chapter  4  Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth
Chapter  5  Tuberculosis: Keys to Success in Peru
Chapter  6  Increasing School Meal Uptake in a Deprived Region in England: Overcoming The Barriers
Chapter  7  Choose Health in Food Vending Machines: Obesity Prevention And Healthy Lifestyle Promotion in Italy
Chapter  8  Establishing a Healthy Drinking Culture: Systembolaget—Alcohol Monopoly and Public Health in Sweden
Chapter  9  Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria
Chapter  10  “Safe Water Saves Lives”: Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar
Chapter  11  Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan
Chapter  12   “Love Your Liver, Improve Your Health”: A Hepatitis B Prevention and Educational Campaign in China
Chapter  13  Integrated Corporate Social Initiatives in Japan: From Product Development to Providing Healthcare Information
Chapter  14   Successful Contraceptive Social Marketing Attempts in India
Chapter  15  Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting Healthy Lifestyle In Singapore
Chapter  16  Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia