Preface

Dedication

Chapter 1: Introduciton

Chapter 2: Preparing and Executing Your Call: The Who, What, and How of Promoting Your Practice to Physicians

Chapter 3: Introducing a Conversational Sales Model

Chapter 4: Selling to Different Personalities

Chapter 5: Knowing Your Target Audience

Chapter 6: Research and Evidence Based Chiropractic

Chapter 7: Chiropractic’s Key Selling Points

Chapter 8: The Evidence of Efficacy for Manipulation

Chapter 9: Safety Data for Chiropractic

Chapter 10: Cost Effectiveness of Chiropractic Care

Chapter 11 Introduction to Competitive Selling

Chapter 12: Other Promotional Opportunities

Appendix A: Companies with Promotional Products

Appendix B: Website Resources

Appendix C: General Safety Statistics

Appendix D: Chiropractic Degree and Educational Background

Appendix E: Samples of First Professional Degrees

Appendix F: Chiropractic Education

Appendix G: Questionnaires to Include in a Detail Binder

Appendix H: Ongoing Research Projects

Appendix I: Sample Prescription Pad Information

Appendix J: Sample Summary of Care Letter