Testimonials for Health Care Market Strategy: From Planning to Action, Third Edition

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	Health Care Market Strategy: From Planning to Action, Third Edition Steven G. Hillestad, BA, MA, University of Minnesota, Minnesota, Eric N. Berkowitz, PhD, Professor of Marketing, Isenburg School of Management, University of Massachusetts, Amherst, Massachusetts ISBN-13: 9780763747992 ISBN-10: 0763747998 $99.95 (Sugg. US List) Hardcover 287 Pages © 2004

"Good overview of health care marketing process."

--Judith W. Alexander
Associate Professor
University of South Carolina

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