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Health Care Market Strategy: From Planning to Action, Third Edition
Steven G. Hillestad, BA, MA, University of Minnesota, Minnesota, Eric N. Berkowitz, PhD, Professor of Marketing, Isenburg School of Management, University of Massachusetts, Amherst, Massachusetts
ISBN-13: 9780763747992
ISBN-10: 0763747998
$99.95 (Sugg. US List)
Hardcover
287 Pages
© 2004
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A new chapter on Strategy Development and the Strategic Mindset defines what constitutes a sound strategy and how to create an atmosphere within an organization that encourages a strategic mind-set.
Provides a solid understanding of the theory of market strategy and its application.
Provides a logical, step-by-step sequence on how to develop a market plan.
Contains several examples of exactly what a market plan should look like and strategies for evaluating a market plan's success.
Each chapter of the text opens with learning objectives and ends with a chapter summary.
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