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Health Care Market Strategy: From Planning to Action, Third Edition
Steven G. Hillestad, BA, MA, University of Minnesota, Minnesota, Eric N. Berkowitz, PhD, Professor of Marketing, Isenburg School of Management, University of Massachusetts, Amherst, Massachusetts
ISBN-13: 9780763747992
ISBN-10: 0763747998
$99.95 (Sugg. US List)
Hardcover
287 Pages
© 2004
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Health Care Marketing
Marketing and Competitive Strategies in Health Care
Strategic Planning and Marketing for Health Care Services
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