I. Introduction: An Overview of Health Communication – Utility, Value, and Challenges
Muhiuddin Haider and Everett M. Rogers
II. Theoretical Perspectives in Public Health Communication
1. FOMENT & DOI: A Synergistic Theoretical Framework in Public Health Communication
Muhiuddin Haider, Ranjeeta Pal, and Sarah Al-Shoura
2. Social Marketing and Social Change in Public Health Communication
William A. Smith
3. Push and Pull Factors in Changing Health Behavior: A Theoretical Framework
Javed S. Ahmad
III. Methodological Perspectives in Public Health Communication
4. Social Change Interventions in Public Health Communication
Rachel A. Smith, Kim Witte, C. Kirk Lazell, and Edward Downs
5. Applications of Observational Research in Global Health Communication
James W. Dearing, William F. Waters, and Everett M. Rogers
6. Social Mobilization as a Tool for Outreach Programs in the HIV/AIDS Crisis
Dhaval S. Patel
7. Use of Social Networks in Child Survival and HIV/AIDS Use of Social Networks in Child Survival and HIV/AIDS
Florence N. Kitabere
8. Sex, Soap, and Social Change: The Sabido Methodology
Kriss Barker
9. Pre-crisis relationships: Communication During a Public Health Crisis
Kurt Wise
10. Community Assisted Marketing Strategies
Muhiuddin Haider, Gillian Lyon-Powers, and Sarah Al-Shoura
IV. Evidenced-based Perspectives in Public Health Communication
A. Reproductive Health
11. Reproductive Health: A Communication Challenge in the 21st Century
Fariyal F. Fikree
12. Expanding the market for low-dose oral contraceptives in urban North India
Rita Leavell and Anand Verdhan Sinha
13. The Importance of Client-Provider Interactions (CPI): Evidence from Family Planning Programs
Elaine Murphy and Kristina Gryboski
14. Monitoring Reproductive Health Social Marketing Programs in Developing Countries: Towards a more Strategic Approach
Ruth Berg and Dominique Meekers
B. STI/HIV/AIDS
15. Improving Program Effectiveness Through Results-oriented Approaches: An STI/HIV/AIDS Prevention Program in the Philippines
Dallas Swendeman, Taigy Thomas, Chi Chiao, Kwa Sey, and Donald E. Morisky
C. Child Health
16. The Role of Communication in the Integrated Management of Childhood Illness: Progress, Lessons Learned, and Challenges in Latin America
Rafael Obregon
17. Linking Communication for Campaign and Routine Immunization: In Need of a Bifocal View
Silvio Waisbord
18. Communication Campaigns for Chronic and Emergency Health Problems
Leslie B. Snyder and Mark Cistulli
D. Infectious Disease
19. COMBI: a review of WHO’s experiences with strategic social mobilization and communication in the prevention and control of communicable diseases
Elil Renganathan, Everold Hosein, Will Parks, Linda Lloyd, Mohammad Raili Suhaili, and Asiya Odugleh
E. Emergency Preparedness: Bioterrorism/Anthrax, SARS Epidemic,
West Nile Virus, Lyme Disease, Smallpox, and Flash Eating
20. State of the Art in Crisis Communication: Past Lessons and Principles of Practice
Scott C. Ratzan and Wendy Meltzer
21. Emergency/Risk Communication to Promote Public Health and Respond to Biological Threats
Gary L. Kreps, Kenneth Alibek, Linda Neuhauser, Katherine E. Rowan, and Lisa Sparks
22. Health Communication Challenges of an Anthrax Vaccination Program
Skye K. Schulte and J. Gregory Payne
V. Notes from the Field: Practical Guidance for Public Health Communication
23. Cancer Communication Research for Health Promotion at the National Cancer Institute: A Case-Study
Gary L. Kreps
24. Content Analysis of Anthrax in the Media
Muhiuddin Haider and Nisha P. Aravindakshan
25. Developing a Theoretical Model of Rapport-Building: Implications for Medical Education and the Physician-Patient Relationship
Gretchen R. Norling
26. Understanding and Challenging HIV Stigma: Toolkit for Action
Sue Clay, Gayle Gibbons, Ross Kidd, Jessie Mbwambo, and Anton Schneider
VI. Epilogue
27. Future Roads in Public Health Communications: Focused Behaviors, Innovations, and Organizations
Muhiuddin Haider and Ranjeeta Pal
