Chapter 1 Ensuring the Future of Philanthropy—An American Tradition—Through Accountability and Ethical Fundraising
Chapter 2 The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter 3 Building a Professional Development Operation
Chapter 4 Your Fundraising Database—A Tool for Success
Chapter 5 Developing and Evaluating Your Fundraising Plan
Chapter 6 Building Relationships for Your Organization through Annual Giving
Chapter 7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base
Chapter 8 Prospect Research
Chapter 9 The Use of Personal Solicitation in Major Gift Fundraising
Chapter 10 Corporate Fundraising
Chapter 11 Raising Money from Foundations
Chapter 12 Special Events – The Fun in Fundraising
Chapter 13 Fundraising Communications – Electronic and Print
Chapter 14 Capital Campaigns
Chapter 15 The Basics of Planned Giving
Chapter 16 Association Foundation Fundraising
Chapter 17 Fundraising with Chapters or Affiliates
Chapter 18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs
Chapter 19 Fundraising as a Career
Appendix Compliance with Fundraising Laws and Regulations