"This book offers a comprehensive strategic approach to developing public health interventions. It is readable and has good examples/lessons learned for public health pratitioners.  I especially like that the authors include a section on working with partners.

I work as a public health consultant in developing countries and teach public health courses in the Department of Family & Community Medicine at the University of New Mexico.  I plan to adopt this text for a course in which I teach program planning and health communication/social marketing, and to recommend it to my colleagues and overseas clients!"

—Corinne L. Shefner-Rogers, PhD, University of New Mexico, School of Medicine
Department of Family & Community Medicine/MPH Program