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Marketing Public Health: Strategies to Promote Social Change, Second Edition
Michael Siegel, MD, MPH, Professor, Boston University School of Public Health, Lynne Doner Lotenberg, MA

ISBN-13: 9780763738914
ISBN-10: 0763738913
$87.95 (Sugg. US List)
Paperback
608 Pages
© 2007

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Michael Siegel, MD, MPH - Professor, Boston University School of Public Health

Dr. Siegel completed his residency in Preventive Medicine at the UC Berkeley School of Public Health and trained in epidemiology for two years at the Centers for Disease Control and Prevention in Atlanta before coming to Boston. His primary research interest is in the area of tobacco control, focusing on secondhand smoke health effects, exposure, and policies, cigarette advertising and marketing practices and their effects on youths, and evaluation of tobacco control policies and their impact on youth and adult smoking behavior. His primary teaching is in the areas of mass communication, marketing, and public health advocacy. He has been active in promoting smoke-free bar and restaurant policies throughout the country and has served as an expert witness in several major tobacco litigation cases.


Lynne Doner Lotenberg, MA

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