I. Section One: On Health and Behavior – An Introduction
Chapter 1: Introduction: The Links Between Health and Behavior
· The Setting: Daily Life
· The Questions
· The Social-Ecological Web; Individual and Environment
· In This Book…
· Study Questions
Chapter 2: Selected Health Issues and Related Behavioral factors: Domestic and International
· The Social-Ecological Web and Health Determinants
· Current Update: Key Health Issues
· Relating Behavior to Health Issues – A Sampling
o Obesity/Cardiovascular Disease
o Youth Violence
o HIV/AIDS
· Study Questions
II. Section Two: On the Roots of Behavior – A Multidisciplinary Survey
Chapter 3: Social/Behavioral Theory and its Roots
· Thinking About Theory
· The Context of Theory from the History of Western Philosophy and Science
o Four themes: Order/regularity, predictability, progress, and empirical data
o Theory, the four themes, and their alternatives
· Antecedents
· Study Questions
Chapter 4: Individual Health Behavior Theories
· What Are We Talking About?
· Health Belief Model
· Theory of Reasoned Action/Theory of Planned Behavior
· Behavior Change in Stages: Two Models
· Critiques
· Study Questions
Chapter 5: Social, Cultural and Environmental Theories Part I
· What Are We Talking About?
· Social Cognitive Theory
· Social Network Theories
· Social Process Theories and Approaches
· Diffusion of Innovations
o Social Marketing
o Critiques
· Study Questions
Chapter 6: Social, Cultural and Environmental Theories Part II
· Communications Theories
· Community and Organizational Change
· Political Economy
· Anthropology and Cultural Theory – Behavior as Adaptation; Behavior as Meaningful and Symbolic
· Critiques
· Study Questions
Chapter 7: Integrating individual, Socio-Cultural and Environmental Theories of Behavior– the Ecological Perspective
· Where Do You Start? Picking Your Battle
· Planning Approaches – A Sampler
o PRECEDE-PROCEED
o Risk and Protective Factors Approach
· Study Questions
III. Section Three: Putting Theory into Practice
Chapter 8: Communities and Populations as Focus for health Promotion Programs
· Community Intervention or Intervention in a Community?
· Community Intervention and the Complexity of Communities
· Communities as Experts
· The Idea of Population-Based Health Promotion
· Tailoring
· Sustainability
· Study Questions
Chapter 9: Application of Theory: Schools and Worksites
· Settings for Intervention
· Schools
· Workplace Settings
· Study Questions
Chapter 10: Application of Theory: Communications Campaigns
· Communicating Through the Public Media
· Communications Campaigns
· Media Advocacy
· Health Behavior Theory and Communications/Mass media Campaigns
Chapter 11: Application of Theory: Global Health
· The Setting – Health in the Global Context
· The Global Health System
· Theory and Its Application
Chapter 12: Application of Theory: High Risk and Special Populations
· Introduction
· Applying Behavioral Theory to High Risk Populations and Contexts
· Harm Reduction Approaches to Addressing High Risk Behavior
· Generative Approaches for Understanding High Risk Behavior
Chapter 13: Evaluation: What Is It and Why Is It Necessary? How Does it Relate to Theory?
· Introduction
· The Three Types of Evaluation
· Using a Logic Model to Set Up and Evaluation
· Evaluation Methods
· What Kinds of Impact or Outcome?
· Study Questions
IV. Section Four: Current Trends
Chapter 14: Culture, Diversity and Health Disparities: Are Current Theories Relevant?
· Introduction
· Why Health Disparities?
· What to Do? How is Theory Connected to Resolving Health Disparities?
· Study Questions
Chapter 15: Career Choices and Social/Behavioral Theory in Public Health – A Brief Introduction
- The Possibilities
- Study Questions
