Table of Contents
Contributors
Preface
Part One: Fundamentals
      One: How Do You Know if You Have Succeeded?      
     Two: Act Swiftly to Protect the Public’s Health    
     Three: Know How Your House is Built    
     Four: You Must Earn Credibility      
     Five: Fighting HIV and AIDS – Finding Community Leaders In Public Health    
     Six: How Do You Know if a Population is Healthy?                           
     Seven: Be a Guest in Their Home       
     Eight: How Do You Keep the Balls in the Air?                                   
     Nine: Strike While the Iron is Hot       
     Ten: Respect the Unwritten Rules                                                      
     Eleven: Always Stay on the High Road      
     Twelve: Have a Code of Ethics     
     Thirteen: You Must be Ready for Anything    
     Fourteen: Don’t End Up in the Recycling Bin – Communicating Health Information                             
     Fifteen: The Press is Not Your Enemy or Your Friend  
     Sixteen: When You Think You Have Seen It All, Look Again 
     Seventeen: If the Public Doesn’t Understand It, It Won’t Happen 
     Eighteen: Listen to the Children      
Part Two: Issues
     Nineteen: Anthrax and Airplanes     
     Twenty: The Stinky Tubing Saga     
     Twenty One: Is There a Doctor in the County?   
     Twenty Two: Regulating Nursing Homes: Community Health, Individual Health and Public Resources in an Uneasy Balance 
     Twenty Three: Clorox and Cooling Towers                                       
     Twenty Four: Breaking Down Barriers to Health –Insuring the Children   
     Twenty Five: Knowledge is Power – Preventing Breast Cancer Deaths   
     Twenty Six: The Great Tobacco Wars – Part 1 – Changing Our Culture Around Tobacco Use              
     Twenty Seven: The Great Tobacco Wars – Part 2 – How We Nearly Lost Our Footing                          
     Twenty Eight: Rabies – Preventing Public Fatigue about a Fatal Illness      Twenty Nine: Birdbaths and Bug Spray – West Nile Virus             
     Thirty: Investigating Cancer Clusters – Stepping Out from Behind the Podium  Thirty One: Timing is Everything – Tattooing and Body Piercing 
     Thirty Two: Calling in Extra Help – Diarrhea on a Dairy Farm       
     Thirty Three: Restoring Public Confidence – Strengthening the Board of Medical Practice                                            
Part Three: Strategies
    Thirty Four: Let the Data Speak for itself    
     Thirty Five: The Devil Team      
     Thirty Six: The Ten Minute Rule       
     Thirty Seven: When People are Angry with You (Or Your Department), Invite Them In    
     Thirty Eight: Preventing Childhood Lead Poisoning – Using a Public Health Approach   
     Thirty Nine: Sometimes the Toughest Battles are on the Inside – Assessing and Managing Environmental Risks    
     Forty: House Calls in Public Health     
     Forty One: Remember the Public in Public Health – Distributing KI   Forty Two: Mercury – You Can Still Protect the Public When There are Things You Can’t Control   
     Forty Three: Data Has No Constituency – Or Does It?  
     Forty Four: Be There       
     Forty Five: Controversy is an Opportunity to Focus Your Message 
     Forty Six: Find New Ways to Involve the Public    
     Forty Seven: Don’t Just Preach to the Choir    
     Forty Eight: Walking the Extra Mile for Children’s Health – Door-to-Door Lead Screening     
     Forty Nine: Pertussis – If You Look, You Will Find It    
     Fifty: A Vision for Health Planning     
Part Four: Challenges 
    Fifty One: Outcomes are the Bottom Line for Public Health   
     Fifty Two: We Must Always Be Prepared    
     Fifty Three: Make Partnerships How You Do Business  
     Fifty Four: It Will Take All of Us to Keep the Public Healthy  
     Fifty Five: PR (Public Relations) Is Not the Same as PH (Public Health) 
     Fifty Six: Consider Every Day an Adventure    
     Fifty Seven: Skate Where the Puck Will Be    
     Fifty Eight: Two Words – Public Health