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Fundraising Basics: A Complete Guide, Second Edition
Barbara L. Ciconte, CFRE, Senior Vice President Of Consulting Services, Donor Strategies, Inc., Jeanne Jacob, CAE, CFRE, Executive Director, Goodwin House Foundation
ISBN-13: 9780763734466
ISBN-10: 0763734462
$79.95 (Sugg. US List)
Paperback
438 Pages
© 2005
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Chapter 1. Philanthropy—An American Tradition
Chapter 2. The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter 3. The Development Office
Chapter 4. Using Technology in Fundraising
Chapter 5. Developing and Evaluating Your Fundraising Plan
Chapter 6. Building Relationships for Your Organization through Annual Giving
Chapter 7. Using Direct Mail and Telemarketing To Build A Donor Base
Chapter 8. Prospect Research
Chapter 9. The Use of Personal Solicitation in Major Gift Fundraising
Chapter 10. Corporate Fundraising
Chapter 11. Raising Money from Foundations
Chapter 12. Special Events—The Fun in Fundraising
Chapter 13. Fundraising Publications
Chapter 14. Capital Campaigns
Chapter 15. The Basics of Planned Giving
Chapter 16. Association Foundation Fundraising
Chapter 17. Working with Consultants and Fundraising as a Career
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