"I received the textbook and was immediately impressed with it. I will be adopting it for the Fall Semester for my undergraduate course in Healthcare Strategic Planning, HA 4325, out capstone course for our Bachelor of Healthcare Administration program. The Moseley text is a winner."
--Wayne Sorensen, PhD, FACHE
Associate Professor, School fo Health Administration
Texas State University - San Marcos
"This is a strong text on the subject and has excellent application for the marketing and strategic planning courses we offer in our curriculum."
--John Newhouse, MOD, MEd, EdD
Assistant Professor, Interdisciplinary Health Services
Saint Joseph's University
"...an excellent text, enriched with topical subjects that would make for meaningful classroom discussion of contemporary health care strategic issues...you all have done a wonderful job with this text..."
--Dalton Tong, MBA, CPA, FACHE, FHFMA
Johns Hopkins University & University of Baltimore
