"Marketing Your Clinical Practice gives wonderful insight into the ways in which delivering empathic and humanistic medical care can make your medical practice more enjoyable and rewarding. Dr. Baum's approach is thoughtful, refreshing and unique."

-- Neil S. Prose, M.D.
Duke University Medical Center
Durham, N.C

“Dr. Baum’s book contains important suggestions that will enhance patient satisfaction and improve the doctor-patient relationship. His solid advice and insights are applicable to all physicians, regardless of the size or the location of their practice.”

-- Frank Torti, M.D.
Professor of Oncology
Wake Forest University

"As a teacher of practice management in a primary care residency, I have given a copy of Dr. Baum's book to graduating trainees who are beginning a practice. They report that it was the most useful source of practice-building material and thank me profusely!"

-- Richard Sadovsky, M.D.
Associate Professor of Family Practice
SUNY-Downstate Medical Center

From the Foreword:

"Although our clinic already applies many of the marketing ideas suggested by Dr. Baum in this book, there are new concepts that we plan to implement in the near future. Regardless of your current commitment to marketing and practice promotion, I believe you will find additional ideas that you can easily, effectively, economically, and ethically implement into your practice."

-- Kenneth Cooper, MD, MPH
Cooper Clinic
Dallas, Texas

Comments on the Previous Edition:

"This is the most thorough book on the subject of ethical medical marketing that I have ever read. Doctors will find dozens of useful ideas to effectively promote their practice."

Joel Saper, M.D.,
Michigan Head, Pain and Neurological Institute
Ann Arbor, MI

"Marketing Your Clinical Practice provides timely advice that can help physicians learn marketing techniques--an area in which most are unskilled...Dr. Baum is an excellent writer, with a clear, entertaining style. His book will certainly fill a gap in the marketing literature..."

Denton Cooley, M.D.,
Texas Heart Institute, Houston, TX

A Doctor Needs Only Dr. Baum's Book and a Phone Book!
 
"When a new doctor starts practice, he only needs two books: a phone book and Doctor Neil Baum's book on practice marketing.

Forget expensive "consultants"--you pay for their education; sort of like someone taking your watch and then telling you what time it is. Doctor Baum is obviously not a full-time consultant; he is practicing MD who has been "in the trenches," in real-life practice, every day for several decades. He knows what works and what doesn't because he wrote the checks.

If his book were written when I started practice in 1977, I would be long-retired by now, sipping beer and catching lots of fish at Green Lake, WI. Because the book wasn't available then, I only get one week per year (and not many fish). Get this book-if you are at the start, middle or even end of your practice. There is nothing like it!"

Robert Kotler, MD  
Beverly Hills, CA 
From Amazon.com

A Must For Physicians

"We recommend Dr. Baum's book, Marketing Your Clinical Practice to all of our medical practices, particularly physicians who are starting up a new practice.

Dr. Baum's tips on nontraditional sources of referrals are outstanding and his book complements our philosophy, that being effective management equals good manners plus common sense.

We would highly recommend this book to any physician in need of enhancing his/her patient volume."

John W. McDaniel, President and Chief Executive Officer
Physician Management Group, Inc.
From Amazon.com