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Managerial Epidemiology: Practice, Methods and Concepts
G. E. Alan Dever, PhD, MT, MT, Mercer University School of Medicine
ISBN-13: 9780763731656 ISBN-10: 076373165X $99.95 (Sugg. US List) Hardcover 598 Pages © 2006
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Focuses on health promotion and disease prevention
Encourages health care providers to broaden their understanding of patients' health issues
Provides a means to improve the health of a geographical area or population group
Basic epidemiological concepts applied to:
• Management issues
• Marketing
• Small area analysis
• GIS
• Primary prevention
• Health policy models in management problems
Unique features include:
• Broad-based holistic perspective
• Marketing
• Utilizing epidemiological measures to analyze and solve problems
• The importance of a geographical information system (GIS) in the evaluation of health problems
• The analysis of problems involving small numbers and small areas. Small area analysis is defined for the manager to handle typical yet frustrating administrative problems.
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