The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish.

The Second Edition also discusses new techniques required to successfully connect with your donors, including using e-mail, the Internet, telephone solicitations, clubs, and much more. In addition, this edition expands on the importance of tracking givers and shows you how to conduct successful Internet-based research, how to use databases to their fullest potential, and how to hire the appropriate outside consultants.