Table of Contents

Is Your Organization Ready for a Capital Campaign?

The Capital Campaign Team

Why Give? Building the Case

Can the Project Be Done? Conducting a Feasibility Study

Who's Who? A Guide to Prospect Research

Planning the Campaign

Asking for Major Gifts: Person to Person

Special Events and the Capital Campaign

Campaign Image and Marketing

Practicing the Discipline of Gratitude

Staff--The Unsung Heroes of Every Campaign

It's a Wrap

Appendix: A Troubleshooting Guide to Capital Campaigns

Bibliography

Index