Introduction
Section A: Attitude & Acquiring the LC Role: Do You Have What it Takes?
Chapter 1: Overview of Attitude: Do You Have What it Takes?
Chapter 2: Role Clarification
Chapter 3: Becoming a Lactation Consultant
Chapter 4: Pitfalls Related to Attitude
Chapter 5: Advocacy for Breastfeeding
Chapter 6: Realities of Private Practice: Kay Hoover and Diane Wiessinger
Section B: Business Skills: Operating Your PPLC Business
Chapter 7: Overview of Business Skills: What Success Looks Like
Chapter 8: Creating A Business Plan
Chapter 9: Legal Considerations
Chapter 10: Financial Considerations
Chapter 11: Hiring and Managing Staff
Chapter 12: Information Resource Management, Computers and the PPLC
Chapter 13: Promotion and Marketing
Chapter 14: Pitfalls Related to the Business
Chapter 15: Realitites of Private Practice: Roberta Graham de Escobedo and Eve Moeran
Section C: Managing the Clinical Aspects of Private Practice
Chapter 16: Overview of Clinical Practice
Chapter 17: A Clinical Framework: The ABC Protocol
Chapter 18: The Lactation Consult
Chapter 19: Breastfeeding Classes and Educational Services
Chapter 20: Pitfalls Related to Clinical Issues
Chapter 21: Professional Responsibilities Revisited
Chapter 22: Other Aspects of PPLC Work
Chapter 23: Realities of Private Practice: Patricia Lindsey and Pamela Morrison
Appendix A: Professional Documents
Appendix B: Educational Resources
Appendix C: Clinical Forms and Handouts
Appendix D: Sample Reports to Physicians
Appendix E: Sources for Supplies and Equipment
Appendix F: Gift Pack Generic Letter
Appendix G: Client Satisfaction Survey
Index
