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Community Health Promotion Ideas That Work, Second Edition
Marshall W. Kreuter, Nicole A. Lezin, Matthew W. Kreuter, Lawrence W. Green, DrPH
ISBN-13: 9780763700591
ISBN-10: 0763700592
$72.95 (Sugg. US List)
Paperback
212 Pages
© 2003
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This book is organized into seven chapters, each of which begins with a case story. Although fictional, the case stories are based upon real experiences and include nuances of the human condition that are so often excluded from more scientifically oriented accounts of public health practice. The case stories are intended to provide a practical frame of reference for the critical issues and principles highlighted in each chapter. Epidemiologists often exhort each other to remember the faces behind public health statistics; the case stories in this book represent our attempt to do the same for health promotion practitioners. Chapter 1: Finding True North Chapter 2: From Information to Insight Chapter 3: Discovering the Causes Chapter 4: Promoting Social Capital Chapter 5: Theory Applied Chapter 6: Tactics Chapter 7: Steering vs. Rowing
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